Directory profile

Sary

B2B wholesale marketplace digitising small-business procurement — connecting groceries, restaurants and retailers with FMCG brands and distributors.

Updated June 10, 2026 · Jeddah Startups index

Profile

Sary is a flagship MENA B2B commerce scale-up backed by VentureSouq, Endeavor Catalyst and STV. Its Jeddah operation is a major node for warehousing, fleet and merchant onboarding, making it a reference employer for SaaS-meets-logistics talent across the Western Region.

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Strategic Jeddah warehouses serving thousands of micro-retailers across Makkah Province.

Sectorb2b-marketplace
Stagegrowth
Funding$75M Series C (VentureSouq, MSA Capital)
Employees500+
Founded2018