# Jeddah go-to-market and brand plan
Positioning, audience, channel, content and sales pipeline template for founders selling locally, nationally and cross-border from Jeddah and Saudi Arabia.
Context: Jeddah and Saudi Arabia
Source: Jeddah Startups
Official reference: https://etimad.sa/
## Action checklist
- [ ] Define the strongest customer segment in Jeddah and Saudi Arabia.
- [ ] Score channels by cost, proof, speed and repeatability.
- [ ] Convert the next campaign into budget, owner and measurement steps.
## Task flow
- [ ] Open the local Jeddah Startups guide and read the action checklist.
- [ ] Verify the current requirement using Etimad procurement portal.
- [ ] Assign an owner, deadline, evidence folder and next conversation.